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Monday, September 8, 2008

EquiFit, Inc. Hosts Party to Benefit Equestrian Aid Foundation
and Debut Tretorn’s Newest “Must-Have” Riding Boot  

The end of summer brought the much awaited Hampton Classic Horse Show to Bridgehampton and with it one of the most talked about parties of the season: EquiFit’s launch party for the new Tretorn riding boot and benefit for Equestrian Aid Foundation [EAF].

The soiree was held on Thursday, August 28 under a tent on the lawn of The Laundry restaurant in East Hampton and was hosted by Alexandra Cherubini, founder and president of EquiFit, inc., known for its distinctive line of products that help both the rider and the horse to perform, recover, be comfortable and succeed at all experience levels.

More than 260 partygoers turned out to get the first look at the Tretorn boot, the next “must-have” performance gear from EquiFit, exclusive distributor of the boot in the U.S. and Canada. They were also there to support Equestrian Aid Foundation; a live auction raised over $27,000 for EAF.

Guests included: actress Lorraine Bracco and her daughters, Stella Keitel and Margaux Guerard; Kelly Klein, Georgina Bloomberg; EquiFit rider and Olympian McLain Ward; and equestrian Hillary Dobbs who went on to win the $200,000 FTI Grand Prix on Sunday at the Hampton Classic.

The crowd was fêted with drinks and hors d’oeuvres prepared by Andrew Engle, chef/owner of The Laundry and danced to DJ sounds by Omari Toomer and Douglas Price. The party ignited tremendous interest in the Tretorn boot, the first boot for riders that EquiFit has brought to market.

R Scot Evans, president of EAF, thanked Cherubini for hosting the benefit: “The vision that Alexandra has shown in bringing Tretorn’s newest performance riding boot to the U.S. rider demonstrates her continued dedication to the equestrian community. It is a natural for EAF to team up with Equifit, a company that leads by example.”

Designed by Swedish boot and sport shoe manufacturer Tretorn, a subsidiary of PUMA AG, the riding boot is already turning heads in Europe. Crafted of micro-fiber, the boot uses advanced modern materials combined with innovative design and style to bring a new breed of tall riding boot into the 21st century. For information on the Tretorn Riding boot, visit www.equifit.net  or call: call 1-877-EquiFit (437-8434).  For more information on the Equestrian Aid Foundation, please visit: www.equestrianaidfoundation.org or call 1-800-792-6068.

Related Links

• DressageDaily.com's Mary Phelps Becomes Vice-Chair of Equestrian Aid Foundation Board of Governors
• Equestrian Aid Foundation Establishes Fund for Injured Rolex Rider and Her Sponsor ThinLineInc Joins the Cause
• Equestrian Aid Foundation Sets Up Emergency Fund for Darren Chiacchia
• The Equestrian Aid Foundation Helping Injured Riders at the 2007 Rolex Kentucky Three Day Event